Internet Marketing

What is Internet Marketing?

Internet Marketing also known as online marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. It

is a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search and more.

Because of the vast number of platforms the Internet creates, the field encompasses several disciplines. It involves everything from email, to Search Engine Optimization (SEO), to website design, and much more to reach an ever-evolving, ever-growing audience.

Advantages of Internet Marketing

  • Advertise at a cheaper rate with online marketing than with traditional methods.
  • Using tools like Google Analytics, Hootsuite, Doppler and Crazy Egg, for tracking results of your advertising campaigns.
  • Marketing your products and services online gives you the ability to target your audience based on demography.
  • Benefits of digital marketing is its ability to handle millions of customers at the same time.
  • Reduces cost and runs around the clock.
  • Online transactions allows you to collect data. Whenever a customer purchases a product through a company’s website, their data is captured. Most businesses analyze data to find out what product and/or services sell frequently.